The Vedas highlight the importance of cordial and continued relationship building, which is crucial for effective relationship marketing. The basic qualities required are pleasant speech, gentleness, graciousness, helpful attitude and courtesy.
Vedic quotes on Relationship Marketing
One shall be very kind and gracious.
One shall speak pleasantly.
One shall quickly listen to others’ calls.
One shall help and work for others.
One shall strengthen the welfare of others.
One shall be friendly, who can be counted upon.
One shall entertain the guests befitting his standard.
One shall perform more deeds to their completion.
One shall speak in concordance.