VEDAS AND RELATIONSHIP MARKETING

Relationship Marketing
The Vedas highlight the importance of cordial and continued relationship building, which is crucial for effective relationship marketing. The basic qualities required are pleasant speech, gentleness, graciousness, helpful attitude and courtesy.

Vedic quotes on Relationship Marketing

One shall be very kind and gracious.
One shall speak pleasantly.
One shall quickly listen to others’ calls.
One shall help and work for others.
One shall strengthen the welfare of others.
One shall be friendly, who can be counted upon.
One shall entertain the guests befitting his standard.
One shall perform more deeds to their completion.
One shall speak in concordance.

Wisdom of the ages

My Article on Corporate Social Responsibility (CSR)
Wisdom of the ages

Corporate Social Responsibility (CSR) is the buzzword which is engaging the attention of progressive companies.
Based on the Vedas, CSR can be deployed effectively for achieving sustainable competitive advantage resulting in enhanced productivity and profitability Based on the Vedas, CSR can be looked at from three dimensions constituting the individual, social and cosmic perspectives. This has a holistic approach on a wider canvas.

http://www.thectoforum.com/article.php?prodid=683

The Catharsis of Self

My Article on Vedic Self Management
The Catharsis of Self

The focus of the Vedas is on self-management by individuals so that one remains unblemished and resolute even under trying and tough circumstances.

Vedic self-management refers to the art of managing the self as an individual and wholesome entity. At this micro level, one has to manage his body at the gross level, the soul at the subtlest level and the mind and intellect at the intermediary levels. Without proper management of the self, there cannot be excellence coupled with ethics, which form the basis for human emancipation. A human being possesses enormous powers and potentials, which have to be properly nourished and harnessed. Self-management constitutes an important part of human resource management.
http://www.thectoforum.com/article.php?prodid=34

Synergizing Id with Cosmos

My Aricle on Vedic Cosmic Management

Synergizing Id with Cosmos

Vedas emphasize that the cosmic energies have to be positively harnessed for the welfare of all living beings in the universe.

Human beings are never alone as a species in the Universe. They are also inter-connected with the Earth, Sun, Moon and other planets orbiting in their appointed domains. In ultimate reality, nothing remains unconnected in the cosmos. By properly aligning one's consciousness in line with the principles of natural law, he can march towards perfection and maximize efficiency as well as effectiveness through universal managerial excellence. One has to clearly understand the natural laws and be in total sync with the cosmic rhythm.

http://www.thectoforum.com/article.php?prodid=64

Vedic Personality Management

My Article on Vedic Personality Management

Vedic Personality Management

The Vedas is a vast storehouse of managerial “gyan”, that’s based on indepth research of man’s personality traits.

How useful is it to pursue managerial excellence today?
AN individual thinks, speaks and acts through which one's own vasanas (inherent impressions) find expression. His bent of mind, attitude and aptitude are broadly determined by them. The vasanas which are subtle in nature form the substratum of one's personality. The inherent core nature of an individual manifests in the form of one's personality. The impact of one's personality is so great that it touches upon and influences any person that he may come into contact with.

http://www.thectoforum.com/article.php?prodid=100

Social distribution of Wealth

The Vedas declare that one shall not only be the possessor of wealth but also a distributor of wealth. They highlight that there shall be proper distribution of wealth from the wealthy to the poor. They also condemn those who enjoy all the wealth themselves without partaking it with others.

Vedic Quotes on social distribution of wealth

One shall not be selfish and consume all by himself.

Wealth should be accumulated through hundred hands and distributed to thousand hands.

One who eats alone is a sinner.

The leader is the distributor of wondrous and bountiful wealth.

The rich shall satisfy the poor.

Review of my Book on "VEDIC MANAGEMENT" - The Management Accountant, February 2008 , Pages 97-98

Book :" Vedic Management- The Holistic Approach to Managerial Excellence"
Publisher: Taxmann , New Delhi, India
Journal: The Management Accountant
Issue: February 2008
Column: Book Scan
Pages: 97-98
http://vedicmanagement.googlepages.com/ManAccReview.pdf

http://www.myicwai.com/manacc/feb-2008.pdf

Why there are so many Gods in the Vedas?

The Supreme (Brahman) has willed that there shall be many Gods for the benefit of the seekers. Based on the inherent impressions (Vasanas), one’s personality is built up. Each person is made up of the three-fold attributes (Trigunas) of Satva, Rajas and Tamas. One who is predominantly Satvic (peaceful) worships Satvic Gods. One who is Rajasic (egoistic) worships Rajasic Gods and one who is Tamasic (indolent) chooses to worship Tamasic Gods.

Though there are many Gods the root source of all is the same Lord Vishnu, who is omniscient and omnipotent. He is the efficient and material cause of creation of the Universe including all other Gods. Lord Krishna declares in the Bhagavad Gita that whomsoever worships whatsoever deity, He makes their faith steadfast in that deity and He alone bestows the blessings to the seeker through that deity. He further states that one reaches the abode of the deity of his choice. More importantly, one who worships Lord Krishna reaches His abode and he is not re-born in the world of misery again.

Thus in the Vedic scheme of things there is absolute freedom for one person to choose his preferred deity and there is no compulsion for all to worship mechanically the same deity. Based on one’s own understanding, faith and determination, a person can worship a deity of his option. Though God is one in the ultimate analysis, the learned describe it as many from the standpoint of the ability and inclination of the individual seekers to grasp Him.

There is a scheme of divine decentralization and delegation of powers amongst the Gods. Each God has a specific role and responsibility. This helps the seeker to go in for the specific God seeking certain results. The divine hierarchy is a manifestation of the will of the Supreme to establish the principle of peaceful co-existence and unity in diversity.

MULTI- SOURCES OF WEALTH

The Vedas highlight that one shall have different sources for augmenting wealth and that it shall be available ceaselessly at all points of time. They encourage one to be prosperous by having multiple channels for earning income.

Vedic Quotes

The doors of wealth shall be unbarred.
Wealth in thousands should dwell and should never disappear.
People are to be masters of plentiful riches.
Wealth has to be brought from all sides
There should be unexhausted availability of foodgrains and its eaters as well.
Like a perennial well having numerous springs, one shall have an unceasing supply of grains from a thousand sources.
One shall obtain prosperity for ever.

WEALTH MAXIMIZATION

The Vedas inspire, motivate and enthuse one to maximize wealth and drive away poverty. The Vedas encourage one to increase wealth and be prosperous. Celestials are propitiated for bestowing wealth in a number of Vedic hymns.

Vedic Quotes on Wealth maximization:

Increase of wealth, unfailing thousand fold prosperity and prosperity throughout the year are sought.
One shall rejoice in increase of wealth.
One shall unite with increase of wealth.
One shall prosper with thousand fold prosperity.
One shall long for riches
Agni is prayed for increasing one’s wealth.
One shall be a master of abundant riches.The abundance of a thousand fold wealth shall not fail one.

VEDAS AND ENVIRONMENT

Human beings are never alone as a species in the Universe. They are also inter-connected with the Earth, Sun, Moon and other planets orbiting in their appointed domains. In the ultimate reality, nothing remains unconnected in the cosmos. Aligning one’s consciousness in line with the principles of natural law, he can march towards perfection and maximise his efficiency as well as effectiveness. Maintenance of natural order and pristine ecological balance is the sine qua non for ensuring human well-being.


The Vedas specify four types of living beings, namely, andaja (born of eggs), jivaja (born of womb), svedaja (born of moisture) and udbhija (born of earth) and declare that these are impelled by Prajnanam (consciousness) .

The Vedas deal exhaustively with the splendors of the cosmos in a wholesome manner. They unravel the mysteries of the vast and unexplored forests.

The Vedas present picturesque, spectacular and diversified range of fauna and flora. They urge the human beings to protect, preserve, nurture and nourish the environment and natural habitation in its pristine glorious form.



1.1 Environment management

The Vedas attach great importance to environmental protection and purity. They insist on safeguarding the habitation, proper afforestation and non-pollution.

For the welfare of all the humans and other beings, the Vedas seek a sweet and pleasant environment consisting of sweet breeze, sweet flowing rivers, sweet and beneficial herbs, sweet day and night, sweetness of earth particles, sweet fruit bearing trees, sweet and beneficial Sun and sweet bearing cows.


1.1.1 Habitation

The Vedas insist that one shall protect the habitation.
One should protect the habitation.
There should be a fair and spacious habitation.
Waters as friends of man give full protection to man's progenies.


1.1.2 Afforestation

The Vedas stress the need for protection and development of forests. Human beings have to safeguard the trees. The Vedas assert that the plants and trees are verily the treasures for generations.


1.1.2a Vedic quotes on afforestation

1. One shall not destroy the trees.
2. One shall delight in plants and waters.
3. Plants are mothers and deities.
4. Trees are homes and mansions.
5. Gods delight themselves in plants and waters.
6. Let plants be friendly to us.
7. Speech is the voice of the trees, the voice that is heard in the drum, the lute and the flute.
8. Trees are connected with Visnu.
9. Plants and waters are treasures for generations.

1.1.3 Non-Pollution

The Vedas give the clarion call for non-pollution of the environment. They condemn in unequivocal terms those who pollute and defile the environment. Waters are invoked to be friendly to humanity.

1.1.3a Vedic quotes on Water

1. This Universe was only water in the beginning.
2. Waters and herbs should have no poison.
3. Waters are to be freed from defilement.
4. Waters cleanse humanity from the evil of pollution committed by it.
5. Waters have satisfying savour of the honey-mixed with splendor.
6. Waters bear off all defilements and cleanse people.
7. Waters and plants shall be friendly to people.

Vedas contain reference to a wide variety of animals and urge humanity to safeguard their well-being. Protection of animal welfare is considered important for proper human welfare. Three-fold divisions of animals are seen in the Vedas in terms of those of the air (vayavya), those of the jungle (aranya) and those of village (gramya).


1.2a Vedic quotes on animals

1. Let the animals of the earth and heaven, wild beasts of the forest and winged birds protect humanity from calamity.
2. So many are animals, bipeds and quadrupeds.
3. Prayers are offered for the welfare of animals and men.
4. As haya (steed) it carries the gods, as arvan (courser) the asuras, as vajin (racer) the gandharvas and as asva (horse) the men.
5. Homage is paid to the serpents on the earth, in the atmosphere in the sky, among the trees and in the wells and waters.
6. Happiness is sought for quadrupeds.
7. All bipeds and quadrupeds shall be free from disease.
8. One shall not find fault with the animals.
9. One shall increase the cattle wealth.

1.3 Plant life

The Vedas call upon the human beings to safeguard and nourish plants and trees. The Vedas mention about plants and trees.


1.3a Vedic quotes on Plant life

The Vedas hail the trees, the roots, the panicles, the corona, the branches, the leaves, the flowers and the fruits.

Let plant and creepers grow upwards.
One shall not damage the roots of the plant.
Herbs have remedial powers.
May fruit-bearing plants ripen.


1.4 Panca bhuta

The Vedas specify the cosmic Panca bhutas ( five elements). These are akasah (space), vayuh (air), Agnih (fire), apah ( water) and Prithivi (earth).

Earth, air, space, water and fire are the five great elements.
The link between the Panca bhutas and men is clearly established by the following Vedic expression.
From space, air.
From air, fire.
From fire, water.
From water, earth .
From earth, the herbs.
From herbs, food.
From food, man.


1.4.1 Space
That which accommodates is space.

Vedic quotes on Space
1. Akasa is the body of the Brahman.
2. This space is honey to all beings and all beings are honey to this space.

1.4.2 Air
The Vedas declare that air is sweet and pleasant . It has healing powers.

Vedic quotes on Air

1. This air is honey to all beings and all beings are honey to this air.
2. May wind blow pleasantly for us .
3. Wind blows healing balm, blows all disease away.

1.4.3 Fire
The Vedas eulogise Agni (fire) in the form of an important cosmic force. Fire is considered to be the bestower of wealth. It is only through fire that all the oblations to the deities and forefathers are offered.

Vedic quotes on Fire


1. This fire is honey to all beings and all beings are honey to this fire.
2. Agni is worshipped for increase in wealth and riches.
3. Riches, heroes, food, progeny and longevity are sought from Agni.
4. Agni is worshipped for bliss.
5. Agni slays the foes.
6. Agni purifies one and drives ill-fortune far away.
7. One shall be victorious through the victory of Agni.
8. Agni is the Brahman.

1.4.4 Water

The Vedas declare that all that is seen is water and that they are the nectar conferring happiness to all. With a social objective, they emphasise that the waters are common resources to be used by all. Water is the essence of food.



Vedic quotes on water

1. This water is honey to all beings and all beings are honey to this water.
2. Water is mother.
3. The divine water full of sweetness averts the diseases of men.
4. Waters are the nectar.
5. Waters are propitiated for being friendly.
6. Waters are healing.
7. Waters are verily bliss-conferring.
8. Verily all this is water; All the created beings are waters; The vital breaths are waters; The quadrupeds are waters; Edible crops are waters; Ambrosia is water; The creator is water ; Man is water; Metres are waters; Vedic formulas are waters; Truth is water; All the desires are waters; Three worlds earth, sky and heaven are waters; Plants are waters.

9. Water when drunk gets divided into three parts; The grossest ingredient is urine; The middling is blood; the subtlest is Prana.

1.4.5 Earth

The Vedas glorify the earth as one’s mother and advise one not to cause injury to the earth. They proclaim that earth is the bestower of happiness, sustainer and supporter of all forms of life.

Vedic quotes on Earth

1. The Earth is the mother.
2. The Earth makes one sharpened and brilliant
3. The Earth is adorned with variegated things.
4. The Earth is the giver of happiness, the sustainer of life and the supporter of all living beings
5. This earth is honey to all beings and all beings are honey to this earth.
6. One has to sustain the earth and injure not it.

Free Will Vs Destiny - The eternal argument!

In the scheme of nature, there is a free will for an individual to do something or not to do something or do differently. This is the free space available to us.

Destiny , on the other hand, plays its trick starting with the birth of a child. Why one is born poor and another rich ? Why one is healthy and another has serious birth defects? One loses the mother the moment it is born? One is born dead? The questions are too many.

But what is the force which causes such disparities ? Whether God is to be blamed for this partiality?

The only logical answer could be the Karma Theory which explains that the human being takes birth to exhaust his Prarabdha Karma. This gets extinguished only by experiencing in the world , going through the vicious cycles of pleasures and pains. In the process there is always a little scope to do some action within a limited domain. Just like a Cow which is tied by a long rope has the freedom to move within the space determined based on the length of the rope, human beings have some free will to exercise. Beyond that limited area the tied cow cannot roam about. This represents the force of destiny. The reason why people lose their precious life suddenly due to accidents, dieseases, natural calamities like Tsunami , earthquake and so on cannot be otherwise explained.

Self- effort is absolutely essential for any one without taking shelter under the guise of destiny. Therefore one has to do his Svadharma in a given environment without any expectation. If destiny decides otherwise, one should have the will power to take it in his stride in a positive manner. For this meditation techniques help a lot to make one develop equanimity towards the dualities. One should take caution not to abuse the little free will that is available to him.

Ritual Vs Spiritual

No one can remain in this world without action. Ritual is a series of action in a pre-defined sequence. The moot point here is the application of mind consciously into what is being done. Action without mind being focussed towards it is fruitless. Thus importance is given to devotion(Bhakti) through the mind(Manasam) though physical activities (Kayikam) and speech (Vacikam) are also involved.

Without absolute faith (Sraddha) whatever one does is a sheer waste.The mechanical performance of rituals is like a body without soul. Hence action has to be done with inspiration and absolute faith.The major obstacle in the path of action is the attachment that one develops towards the fruit of action. It is obvious that any actionbrings with it some fruit. If one is blindly attached towards the end result, he gets into trouble. Though every man does some action in order to be successful, he is not in fact the bestower of the fruit of action. It is only the Supreme who calls the shot in this regard. In the ultimate analysis, the outcome is determined by factors beyond one's control.

Another impediment in the pursuit of action is ego (Ahankara). One thinks arrogantly that he is the doer of an action. But Bhagavad Gita says that one who sees action in inaction and inaction in action is the true seer.Thus in the Vedas though rituals like Soma Yaga can take one to Heaven(Svarga), it cannot ensure absolute release(Moksha). Though Heavenly life is at a higher pedestal, it is like an office or place of profit with a fixed tenure. Once the tenure is over, he is again pushed back to Earth. Thus in the tradition, the hell is considered as an iron cage while Heaven is the golden cage. One who understands the limitation of action surrenders at the feet of the Supreme with single-pointed devotion by placing total faith on Him unconditionally without any expectation.Though a person has committed sins in the past , the Vedas do not condemn him for ever. If he realizes his mistakes he can start his march towards redemption. Thus the Vedas encourage one to make use of his present fruitfully instead of dwelling into the guilt of the past or the anxieties of the future. Certain acts like Sacrifice (Yajna), Charity(Danam) and Austerity(Tapa) should not be given up as these purify a person.

Being Spiritual is to make an in-depth inquiry and understand clearly about the true nature of the individual Self (Atman) and the Supreme (Brahman) and unite oneself with the Supreme.

Whether a Manager can be called as a Karma Yogi?

A true Manager is indeed a Karma Yogi. The moot point here is that as a Karma Yogi, a Manager though fully engrossed in action should have a sense of detachment over the result of his action. While he sincerely follows the pursuit of excellence in action, he is not unduly worried about the success or failure of his mission. He is confident that he has played his part well.

As a Manager he has done his best in a fulfilling manner without any stress and he accepts with a smile the fruit of his action gracefully. Only such a Manager can be termed as a Karma Yogi in terms of the real meaning of Bhagavad Gita. He knows for sure that he has full right to perform action diligently in an inspiring manner and has no control over the final outcome. He considers the result as the blessing of the Lord (isvara prasada).

A Manager who always egoistically thinks about success of whatever he does cannot be called a Karma Yogi.

What are Vedas?

The Vedas refer to ancient knowledge of supreme authority. The Vedic literature is meant for the upliftment of the entire humanity. One can find in them an unceasing vibrant charm which has withstood the tests of time. Vedas are apauruseya and have not been composed by any person or agency. Vedic poets are called seers of the Mantras and are not to be construed as the original authors of the Vedic Mantras.

The Vedas are the most sacred and revered scriptures which constitute the ultimate authority for the Hindu philosophy. The term “Veda” derived from the root “Vid” refers to universal knowledge propagated by inspired and enlightened Rishis for the social and spiritual benefit of the entire humanity cutting across race, religion, caste, creed or color. The Vedas are known as ‘Akshara Brahman’, meaning eternal reality which hold relevance at any point of time.

The Vedic literature has two major parts, Samhita and Brahmana. Samhitas are also called Mantras. These are collections of hymns, prayers, incantations, benedictions, invocations, sacrificial formulas and litanies. Brahmanas are dissertations on the Mantras offering detailed exposition. They are voluminous prose texts of theology dealing with special observations on sacrifices, rites, rituals, ceremonies and their mystic importance.

The Brahmana literature may be classified into three parts, viz, Pure Brahmanas, Aranyakas and Upanishads. While pure Brahmanas present details pertaining to sacrifices, Upanishads consist mainly of philosophy. Aranyakas lie midway between the Brahmanas and the Upanishads explaining the Vedic occult science. Though some Aranyakas and Upanishads can be construed to be independent texts, there is a common ideology and uninterrupted thought holding them together as Brahmanas.
Mantra literature and pure Brahmanas are described as books of work (Karma Kanda) while Aranyakas and Upanishads are designated as Books of knowledge (Jnana Kanda).
The Vedas are four in number constituting the Rig, Yajur, Sama and Atharva. They are the repository of the rich Indian knowledge and ancient wisdom. The scope of Vedas encompasses the three-fold aspects of Karma (action), Upasana (meditation) and Jnana (Knowledge) . Thus physical activities, mental endeavors and spiritual pursuits are covered in the Vedas. They are oriented towards achieving universal development, peace and welfare. They inspire one to scale heights of excellence in his chosen field of activity.

What is Vedic Management?

The Vedas cover the four-fold values of great relevance to human beings in terms of physiological, material, intellectual and spiritual values. They deal with physiological values for maintaining bodily health, strength and vigor. They discuss material values through ways and means of attaining riches , wealth and enjoyments. The Vedas focus on intellectual values like unambiguous knowledge, skills and efficiency. They highlight spiritual values in the form of truthfulness, righteousness and Self-realization. This inspires the individual to realize the existence of subtle aspects in a conscious manner rather than looking at only the gross aspects of existence.


Vedic management has a holistic approach which is wholesome and comprehensive. It encompasses the entire gamut of human endeavors at the bodily, mental, intellectual, societal, environmental and spiritual planes. Its contours are wider with deep insights into all aspects of human thoughts, aspirations, efforts, activities and interactions. It is multi-faceted with a multi dimensional perspective catering to the needs of one and all in the human society.


Vedic Management from a holistic perspective can be viewed as a hierarchy starting from the individual standpoint represented by self management and proceeding forwards stage by stage. At the immediate next level, the relationship management comes to the fore and after perfecting this, cosmic management is to be properly understood. At the ultimate stage, spiritual management is the peak to be scaled. A wholesome manager is one who manages all the aforesaid four dimensions efficiently Then only the pursuit of excellence becomes total and fulfilled.

Vedic Management – Echoes of Corporate Social Responsibility in the Vedas

The great sages who delivered universal thoughts through the Vedas were concerned about unethical and profit driven human activities and its impact on society and the environment. This is echoed in several verses in the Vedas, especially in the Upanishads. What these great seers feared more than 5000 years ago have become a reality and we are already paying the price for such unethical and profit driven human activities. Today, many major companies around the world have realized the mistakes and there is more awareness and this has led to Corporate Social Responsibility (CSR).
Corporate Social Responsibility is a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers, employees, shareholders, communities and the environment in all aspects of their operations. (Wikipedia)
In an article titled ‘Wisdom of the ages’ in ‘The CTO Forum’ Magazine, Dr. S. Kannan presents an overview of the Vedic vision especially with reference to the concept of ‘Corporate Social Responsibility.’
Some excerpts from the article...
http://www.hindu-blog.com/2008/01/vedic-management-echoes-of-corporate.html

Quotes from Vedas on Acquiring Wealth or Money

Wealth has to be won by deeds of glory. (Rig Veda Samhita vi-19-10)One shall be led by the fair path to riches. (Vajasaneya Samhita v-36)One should tread the sinless path and gather wealth. (Vajasaneya Samhita iv-9)A man shall strive to win wealth by the righteous path. (Rig Veda Samhita x-31-2)One who helps others wins wealth. (Rig Veda Samhita iv-50-9)One who gets up early morning gets the treasure. (Rig Veda Samhita i-125-1)
(Source: Article ‘Wisdom of the ages’ in ‘The CTO Forum’ Magazine by Dr. S. Kannan)
Posted by abhilash on 12.2.08
For more related posts: Quotes, Vedas
http://www.hindu-blog.com/2008/02/quotes-from-vedas-on-acquiring-wealth.html

BLOGS ABOUT MY BOOK ON VEDIC MANAGEMENT

Manage MentorVedic Management S. KannanTaxmann (ww...
15 May 2007 by padmaja "Vedic management principles and concepts have a holistic approach with a strong social orientation and human touch," writes Kannan. "Much emphasis is laid on harmony, collaboration and co-operation." ...Book Peek - http://bookpeek.blogspot.com/

Vedic Management – The Holistic Approach to Managerial Excellence
6 May 2007 by abhi The new book Vedic Management by Dr S. Kannan presents the theory of Vedic Management on a four dimensional perspective incorporating self management, relationship management, cosmic management and spiritual management. Dr. S. ...Hindu Blog - http://hindublog.blogspot.com/

My BOOK on Vedic Management
VEDIC MANAGEMENT - THE HOLISTIC APPROACH TO MANAGERIAL EXCELLENCE

www.taxmann.net/Ads/vedicMang.html

Review of my Book
From Taxmann (www.taxmann.com) , a publisher generally known for books on tax and law, here is something different: `Vedic Management' by S. Kannan, a consultant with TCS.
The book, based on the author's PhD inter-disciplinary thesis spanning management and Sanskrit, has about 2,000 references drawn from `the Samhitas, Brahmanas, Aranyakas and Upanishads' of the four Vedas, viz. Rg, Yajur, Sama and Atharva, which constitute the ancient wisdom of India. "Vedic management principles and concepts have a holistic approach with a strong social orientation and human touch," writes Kannan. "Much emphasis is laid on harmony, collaboration and co-operation."
http://www.thehindubusinessline.com/manager/2007/05/07/stories/2007050700201000.htm

The Holistic Approach to Management

MY ARTICLE ON VEDIC MANAGEMENT
The Holistic Approach

The holistic framework of Vedic management has been evolved based on an in-depth research of the vast Vedic literature from a management perspective

In the evolution of management theories, twenty-first century can be said to spearhead the emergence of the holistic perspective of management as people begin to realize that a wholesome and comprehensive approach is what is needed instead of a compartmentalized, divisional or sectoral approach. The art of management extends beyond the conventionally known and used domains. It is applicable in a wide variety of situations, circumstances and contexts. It is no longer confined to a set of tools and techniques and not restricted to processes and profits. It is not limited to the Western vision and direction. It extends beyond these barriers. Whether it is business for profit or non-profit organizations, entities or individuals, people now look for a reliable fountainhead to draw inspiration from and excel in all walks of life. When viewed from a totality perspective, management begins to spread its wings. Its contours are ever-increasing. It permeates almost in every aspect of human endeavor. It has fascinating and far-reaching horizons, many of which have not yet been fully understood or tapped. It is inter-twined and integrated in the way of life. It impels one to think aloud in unknown depths and untested frontiers. It uncases and allows free flow of thought towards mundane existence and beyond. The holistic philosophy has a prominent place in practical environments. It is oriented towards inspiring human beings to achieve excellence in their chosen arena. In the ultimate analysis at a higher plane of consciousness, it is related to the quest of understanding the reason for human existence which haunts the mind of every human being involved in contemplation and self-introspection. Thus the holistic approach to management has now dawned.

http://www.thectoforum.com/article.php?prodid=187